

Hence a rewrite or the significant restructuring needed to dramatically improve efficiency can take years, and is often considered a non-starter. Because this shift happens later in a company’s life, it is difficult to reverse as it’s a result of years of development focused on new features, and not infrastructure optimization. However, as industry experience with the cloud matures - and we see a more complete picture of cloud lifecycle on a company’s economics - it’s becoming evident that while cloud clearly delivers on its promise early on in a company’s journey, the pressure it puts on margins can start to outweigh the benefits, as a company scales and growth slows. The cloud also helps cultivate innovation as company resources are freed up to focus on new products and growth. This shift is driven by an incredibly powerful value proposition - infrastructure available immediately, at exactly the scale needed by the business - driving efficiencies both in operations and economics.


Not only has cloud already impacted hundreds of billions of dollars of IT spend, it’s still in early innings and growing rapidly on a base of over $ 100B of annual public cloud spend. There is no doubt that the cloud is one of the most significant platform shifts in the history of computing.
